Radio and the internet work beautifully together.

Radio is not a detail medium; our job is to entice the listener to act, to find out more. And where better to lead them than the client's website?

Well sometimes that creates issues of its own, as in the case of UK legal firm Verisona. Quite often, we will advise clients to purchase domain names that are unambiguous in spelling and convey a sales message, then link it to the client's website.

In this case, Verisona insisted that their own web address be quoted on the commercial. Fine, but how on earth would the listener know how to spell the URL?

This was our answer.